I have been renting a booth at The River City Gift Shoppe in Copley, Ohio for the past 6 months and have found it less than profitable. I have decided that I cannot afford to pay rent for something that is not proving to be beneficial to my business. I thought that maybe I would have more luck if people could seem my items in person but that was not the case.
I think it doesn't help that the economy is not the greatest. Even at Dillard's I am seeing the affects. We are the slowest we have ever been during an extra 30% off sale. Usually we have quite a bit of traffic in the store during this sale but that has not been the case this time.
I hope that taking everything out of the gift shop and putting it online I will be able to make up for the loss in profit. I at least want to break even this summer. I have quite a bit of small items in the shop and will probably be adding a couple of pages to my Etsy shop. It's going to be a lot of work getting all of these things online but I think it will be better then having them sit in a booth.
I should be adding the pictures to my blog as I post them on the site. I'm doing a lot more advertising now and marketing. I am really putting some effort into this. Even more than before. I think not only is my business maturing but I am as well.
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